CHALLENGE
Brand's Essence of Chicken wanted to capitalise on the frenzy of Euro 2012.
The challenge was to hit the right spot with football fans, while still managing to convey Brand's brand message.
APPROACH
We developed a branded Fantasy Manager game that sits on Facebook.
Users can select their favourite players to form their own team to win points. Scores will be updated real-time based on the players' individual performance.
The team that accumulates the highest score throughout the campaign period will be declared the winner.
This approach resonated with football fans at large, as it put them in the driver's seat of a footballing event, while conveying the USP of the brand - mental alertness.
EXPERTISE
- Website design & revamp
- Responsive Website front end
- Facebook App programming
