CHALLENGE
Black & White Milk wants to obtain top-of-mind recall among Hong Kong consumers, and wants to do so by utilising their Facebook page.
They also want this to be done via a HTML-5 mini game, with integration with Facebook API
and mobile responsiveness.
APPROACH
We rode on the fame of the most popular Hong Kong drink of all-time that uses milk in its preparation - the Hong Kong–styled milk tea.
We created a "cooking mama"–styled Facebook mini-game that is HTML5-based,
with full integration with Facebook's API and mobile-enabled.
The game teaches consumers how to prepare a cup of Hong Kong–styled milk tea. Strategic product placement can be found throughout the game tutorial,
thus subtly conveying the message that Black & White Milk is best suited to make a cup of Hong Kong–styled milk tea.
Consumers could also save the entire tutorial to their Facebook profile, further amplifying the
effect of this strategic product placement exercise.
EXPERTISE
- Visual Design
- Facebook App programming
- Responsive Website front end
