CHALLENGE
Compass Visa was running a co-branded charity drive with WWF.
Apart from increasing engagement rate on their own Facebook page, Compass Visa also wanted to raise donations in support of WWF.
APPROACH
We developed a donation campaign that was based on shares, likes, and comments - the simplest of native Facebook functions.
This simple mechanism raked up 40,000 engagements within a month. Compass Visa made donations based on
these numbers, and ended up donating upward of HK$100,000 to WWF upon conclusion of the campaign.
EXPERTISE
- Visual Design
- Facebook App programming
RESULT
- Around 40,000 engagements in one month (like, share, comment from Page and Campaign tab)
- More than 2,400 page likes
- Raised upward of HK$100,000
